Automotive companies have made waves in recent years with retro inspired styling. All of the major American brands introduced one or multiple models that paid homage to styling from the 60s and 70s. These cars give buyers from older generations a gateway into their pasts with modern versions of models from a simpler time, while also giving younger buyers a taste of the fast muscle car era.
What is interesting about the retro styling movement is that it’s limited to automobiles only. Clearly there is an emotional attachment to our cars and the isolated nature of the automotive retro movement is proof of that. The retro movement didn’t show up in any other form of consumer transportation, from motorcycles, to boats, and so on. In fact, this retro styling movement did not show up in any other form of, well…anything. Think about recent releases of other products in other industries. From homes, to home appliances, to all forms of computers and electronics, to furniture, and so on, we didn’t see any real “throwback” trend. The goods we were buying continued to get sleeker and more modern looking and feeling.
Now coming back to cars, I know some may say that perhaps the Chrysler PT Cruiser started the modern automotive retro styling movement. I think they would be right. After all, it was introduced in 2001. But really, who cares about that awful throwback hearse anyway?! That’s why this discussion is centered on the faster, flashier cars that better defined the retro styling movement. This brings me to what is arguably the peak of this movement, and one of my favorites, the introduction of the 2005 Ford Mustang.
This generation Ford Mustang ushered in an era of precise retro styling working in perfect harmony with current day technology. It is really an automotive engineering marvel. It closely replicated the styling of the late-1960s Mustang while adding a few aerodynamic cues, better fuel economy and better reliability. This allowed the car to have mass appeal across generations of buyers and fans. Men and women alike fell in love with this release of the Mustang.
That same year Chrysler released the 300 and the following year the Dodge brand released the Charger. This was good for them because it helped boost sales within these brands, but was actually a little irrelevant considering the competition wasn’t promoting a retro styling movement in the full size sedan segment. Think about it, did you see Cadillac taillight fins make a comeback?
It took until 2008 for another automaker to answer the call of the retro styled Mustang. Dodge answered with the release of the Challenger, followed by GM finally reintroducing a retro styled Camaro in 2010. All of these cars followed a similar retro styling philosophy to Ford with the Mustang. Only issue here is that the Challenger and Camaro were three and five years too late, respectively.
Fast forward to the end of 2009 and we see that the Mustang was refreshed as a 2010 model, showing some curve while attempting to preserve the essence of the retro styling. It is retro with a Euro-Japanese twist. Clearly Ford starting transitioning out of the retro styling movement almost as quickly as it went in.
The 2015 Ford Mustang has been conceptualized, and the departure from the retro styled late-1960s throwback is becoming even more evident. Ford designers are taking the Mustang in a different direction, sleeker while keeping a strong presence. It looks ready to go up against anything Europe has to throw at it, but the real question is whether the average buyer will be into it. Regardless, if the Mustang defined the peak of the retro styling movement, then here in this case it is also marking the end.
This entry was first posted here on April 12, 2013.